Mineral County Chamber of Commerce

SPECIAL PRESENTATION:

Marketing Montana Communities on the 'Web
by Jim McGowan of the Missoulian

Thursday - February 7, 2008*
River Edge in Alberton

Dinner served at 6:30 p.m.
Choice of the following dinners: Steak or Rosemary chicken
Includes: Caesar salad and potato for just $8.95

RSVP
Jim Hollenback 822-2200, Mary Jo Berry 822-4800, or Richard Werst 722-2614

Jim McGowan will talk about building a community marketing campaign--how area businesses can join together to market their area in print and on the Internet. He will also show examples of Montana communities that are already doing so. "I'll be talking about opportunities that the Internet provides to communities that work together," Jim said.

He plans to offer case studies describing national advertising campaigns, demonstrating how different tourism organizations partnered together and shared the advertising costs. He said he will bring a laptop computer and projector to demonstrate live community pages, such as the pages developed for Bigfork. "It's about how to use print and online advertising to market communities, and how together those dollars will go further than working on their own," he explained.

Businesses in Mineral County, with its prime location along I-90, can pool resources to help market the area as a destination setting, he suggested. Businesses need to consider where its visitors come from, and where they consume their news. There could be a conscious effort to track license plates, he suggested.

His talk will cover "the elements of how to build a community marketing campaign, and how to get the message out without spending a lot of money," he said. For the latest information about Jim McGowan and other upcoming presentations, contact any Chamber official, or check the website at http://www.montanarockies.org.

To RSVP, call Jim Hollenback 822-2200, Richard Werst 722-2614, or Mary Jo Berry at 822-4800.

ORIGINAL JANUARY 31^st DATE CANCELED DUE TO SNOW!